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5 Social media hacks that will attract employers to you

Mike Akintayo

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Photo credit: Pixabay.com

 

We are in the digital age. Social media is here to stay. It is one of the wonders of this generation. It is a tool that can position you ahead of other prospective employees if used in the right way and can get you disqualified if used wrongly. Similar to a two edged sword.

Therefore, it is important you use it in the right way. And that is what this post will do for you, it will show you simple hacks that will attract employers to you.

Maybe you never know but the truth is that Social media is now one of the tools used for assessment of prospective employees.

Employers now visit social media profiles of their prospective employees. In fact, someone said “Social media is the new CV”. That is very true at least to a quantifiable extent.

Let me start with my story. Sometimes ago, I knew I needed to learn all about Digital Marketing. So one of the best option available was to intern in a Digital marketing agency.

I picked up my phone, clicked on the Google icon, after which i wrote “Digital marketing agencies in Ilorin”. Of course, the results popped up and I contacted a leading Digital marketing agency. I called the number displayed in their website and I was told to write an application letter which I did.

As a matter of fact, that was my first time of writing an application letter. I sent the letter to them and their response surprised me. Guess if you can? Well, you guess is as good as mine. They asked me to provide links to my social media profile which I did.

Unfortunately, after their assessment of my social media profile they informed me that I can’t be offered opportunity to serve as an intern in their agency.

I felt bad but feeling bad is not enough to change what has been said. There is no point in crying over already spitted milk.

The summary is that I lost the Job internship opportunity because of my social media profile. If I had a right profile, I would have been offered opportunity to intern in the digital marketing agency.

Fast forward from those days, I have gotten jobs via referrals on social media. As a matter of fact, I got my firsr speaking engagement on social media. That is the power of social media.

However, you don’t have to make the same mistake I made. Sometimes, it is better to learn from others experience than your experience.

You’re a brand. And you must be perceived high by your employees. This means that you have position to yourself well enough to be seen.

So what are the simple hacks you need to implement on your social media profile:

1. Profile Picture: Your profile picture is important. It matters a lot. One of what your employers look at is your profile picture. They want to know who exactly is this person that is interested in working with us. They need to know your identity.

As a result of this, you need to make best use of that opportunity to sell yourself to them. Therefore, let your profile picture be your picture and not a friend or your family picture. I know you love them. But, there are numerous ways to express your love to them than making use of their picture as your profile picture.

You might love pets but don’t make them your profile picture. Humans are different from animals. Your profile picture should be your personal picture. No alternatives, just you and you alone. Your profile picture need to standout.

Your profile picture should be a professional digital picture. I will recommend that you visit a studio to take the shot or maybe use a high resolution digital camera.. Also, you don’t have to take a full picture, your employer is not interested in that.

A headshot makes a better profile picture than any other type of pictures. Pictures with a good background picture is important. So make sure your profile picture is a headshot with good background and professionally shot in a digital studio. To take a headshot in a studio doesn’t cost much. You dont have to panic.

Make the investment in your profile picture and you will be grateful you did. Also, it is advisable that you use the same profile picture across all your social media profile. Uniform profile picture across all your social media platform will make you more authentic in the sight of your employer.

2. Your name: Don’t confuse your employer. There is a purpose why you have a name. Your name gives you identity. Therefore, make use of your real name across all your social media profile. Avoid grammatical and typographical error.

Don’t use short form either. Believe me, shortform piss employers off. It really do. Don’t write “MYKEL HAKINTAYOR” when your name is “MICHAEL AKINTAYO”. Let your name be uniform with what is in your CV or credentials.

Most social media platform gives opportunity for you to change your name. Go to settings and do the needful by changing your name to your real name avoiding grammatical error, shortforms and typographical error.

Also, don’t use your nickname and if you will, let it be in addition to your real name. Is that taken? I believe it is. Let’s move to the next one.

3. BIO: Your bio is an opportunity to sell yourself. It is not just there to be empty or be used wrongly. Tell us about yourself and about what you do. That is what interest employers. A well crafted Bio can make employers prioritise you among numerous prospective employees.

There are different ways to write a winning Bio but I discovered a formula that will help just anybody to craft a wining Bio. Here is it: I am…………… ( Your profession), I help………………(Your audience) to…………………(results you create). Here is what I am talking about: I am a Social media strategist and manager. I help individuals and small business manage their social media account for Influence and profitability. Isn’t that cool to hear? Of course, it is.

So craft your own using thus formula. That is not the stereotype way to write your bio but I believe it will be helpful. Whichever way you choose, just make sure it vividly show what you do.

4. Tagging: People can easily tag you to offensive and irrelevant post when you allow them to tag you .

You see, numerous tagging on your profile makes your profile look like a dumping ground. And of course, you won’t want that to happen. Or will you? I believe your answer is capital NO.

Don’t allow others to tag you on their irrelevant post. Therefore, be more intentional about how people tag you.

You can set that in the settings section of social media profile. Need I say more? You’re the driver of your profile so drive yourself in the right direction.

5. Content: What you post online mattes irrespective of the formats(Audio, videos, texts,pictures, memes )etc . Your contents speaks volume of you. It shows what you are made of. It shows your values, how knowledgeable you are, passion etc

You have to be careful with the contents. I will advice that you post often what is relevant, informative, educative and related to your field. Posting regularly what is related to your field makes people(Including your employer) sees you as an authority in that field.

Well, there you have it. 5 simple hacks that can elevate your game. The weapon is now in your arsenal. I will advice you to make best and wise use of it.

Remember, it is not the acquisition of knowledge that matters but the application of knowledge. It is time to take action.

Any question? Feel free to ask in the comment section below.

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CAREERS[Dissecting Your Resume And CV] – Part IV – Training / Skills / Education

Babatunde Aloba

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The final part of the series is finally here.

There are those who believe the “Education” section should come first, while others opined it should be the last based on how many years of experience you have.

It all depends on preference. But please don’t spoil a good thing. My preference will be – if you attended a good school – irrespective of your experience – you can put it first. But if you feel the university you attended will be of disadvantage to you, please put it at the bottom. There is usually preference for the top schools irrespective of what you are bringing to the table. Do not knock yourself out of the race when you still have a chance.

Your experience coming before your university will surely sway some sentiments towards you. If you are proficient with financial packages such as SAP or Oracle financials and HR can see all this before they get to the “Education” section, then you have a chance against others who went to the best schools. Use your resume to your advantage NOT to your own detriment.

Below is an example :

EDUCATION

2008                                                    Bachelor of Science in Accounting – Boston  University [CGPA 4.42 out of 5.00]

2007                                                    Certified Public Accountant (CPA)

TRAININGS ATTENDED

Investment Policy Statements – CFA Institute

QuickBooks Pro Advisor

Corporate Finance Essentials

Open Universities Australia – Certificate of Achievement – Financial Planning

BLOOMBERG FINANCE L.P – Bloomberg Aptitude Test – Score:520

Oracle Financials Training – Accounts Receivables, Accounts Payable and General Ledger

 

COMPETENCES & SKILLS

Technology:   Technically savvy with the use of Oracle Financials ERP, Microsoft Word, Outlook, Microsoft Excel [Pivot Tables, V Lookup], International Money Management System, Wall Street Office, Clear Par Documents System, Global Cash Management, Work Flow Tool, Microsoft SharePoint, OnBase, Practice Engine.

Team oriented and strong interpersonal skills, Basic familiarity with GAAP/FASB, Sarbanes Oxley Act and GAAS standards, Effective written and oral communication skills, sufficient technical skills to perform the essential duties and responsibilities.

This concludes the series – Dissecting Your CV.

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Tackle Your Next Career Fair With These 5 Tips

“Understand that you have the qualifications that they are searching for, and effectively communicate this to company representatives. Be confident that you have what it takes to get the job, because YOU DO.”

Precious C. Price

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Photo by John Torcasio

So you’ve found yourself back on the market searching for your next fulfilling position at your dream company. Between professional networking events, informational interviews, and countless job application submissions online, you’ve come to the point where you must attend your local career fair.

Either way, sooner or later, you will have tackle your career fair woes.

Check out these tips that will help you to completely TACKLE your next career fair, and land your resume right in the end zone of recruiters.

 (1) It ALL begins with confidence. 

The aura that you exude to anyone is the energy that they will bounce back to you. Understand that you have the qualifications that they are searching for, and effectively communicate this to company representatives. Be confident that you have what it takes to get the job, because YOU DO.

 (2) Research is imperative. 

Go into the career fair with a outlined plan of the companies you would like to target – DO NOT simply walk up to any and every company table with small talk such as, “So what do you guys do?”

Do your research on your target companies to understand things such as the organizational culture, open positions, recent initiatives they’ve been working on, news articles, etc.

 (3) Have questions. 

These questions are what you want to go up to the recruiters to speak about, along with your background and experience, paying careful attention to actually link your experience to what they are looking for in a candidate.

It’s also common to ask representatives about them about their experience at the company, or just about them in general. But again, DO NOT ask them about what the company does, or what jobs they have. From your research you should already know this information. Asking them will show them that you may be lazy or simply did not do your research.

(4) Ask for a business card. 

This shows your ambition and also tells them that you will follow up.

So with that, ensure that you follow up (within 24 hours) on what you and the company representative spoke about. You want to reiterate the skills you have that are related to the position you are seeking in the follow up email. In order to remember your conversation, jot down the high-level topics you both spoke about on the back of the business card between table visits. If you’re spreading your net wide with seeking positions (which you should be), then it can sometimes become difficult to recall what topics came up with each person.

Oh yeah,

 (5) DRESS TO IMPRESS.

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Answers to tricky Interview Questions

Smile as much as you can. Relax. A whole lot of interviews are just as simple as it is – getting to know you and a bit about your competencies

Babatunde Aloba

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Photo by Amy Hirschi

Interviews are usually an opportunity to sell yourself. Go with the flow of your interview and never derail from it. The interviewer wants you to be settled and will ensure the environment is conducive enough for an interview. You may be asked if you want water or coffee. Smile as much as you can. Relax. A whole lot of interviews are just as simple as it is – getting to know you and a bit about your competencies. Never speak with fear in ANY interview. See some questions below:

  1. How do you prioritize your workload? Answer : I list out the tasks in order of priority in my daily to do list and ensure they are completed accordingly. this has worked for me significantly
  2. How do you manage stress? Answer: Whenever I feel stressed, I take a 3 minutes’ walk and also drink water to relax and calm down. From my experience, i feel refreshed anytime i do such.
  3. Why should we hire you? Answer: I am hardworking and always ready to improve on given tasks. Not only in accomplishing set goals but also getting a new way to do it better. My experience and technical background has prepared me for this role and i believe I have the mental and physical strength to succeed in this role.
  4. What value can you add to this job and the company? Answer: I have a great work ethic in achieving set tasks and duties. If hired, I hope to contribute to set organization goals and also streamline processes by introducing new time effective systems.

Finally at the end of the interview, do not forget to send a thank you mail to the recruiter or the interviewer as the case may be.

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