We are in the digital age. Social media is here to stay. It is one of the wonders of this generation. It is a tool that can position you ahead of other prospective employees if used in the right way and can get you disqualified if used wrongly. Similar to a two edged sword.
Therefore, it is important you use it in the right way. And that is what this post will do for you, it will show you simple hacks that will attract employers to you.
Maybe you never know but the truth is that Social media is now one of the tools used for assessment of prospective employees.
Employers now visit social media profiles of their prospective employees. In fact, someone said “Social media is the new CV”. That is very true at least to a quantifiable extent.
Let me start with my story. Sometimes ago, I knew I needed to learn all about Digital Marketing. So one of the best option available was to intern in a Digital marketing agency.
I picked up my phone, clicked on the Google icon, after which i wrote “Digital marketing agencies in Ilorin”. Of course, the results popped up and I contacted a leading Digital marketing agency. I called the number displayed in their website and I was told to write an application letter which I did.
As a matter of fact, that was my first time of writing an application letter. I sent the letter to them and their response surprised me. Guess if you can? Well, you guess is as good as mine. They asked me to provide links to my social media profile which I did.
Unfortunately, after their assessment of my social media profile they informed me that I can’t be offered opportunity to serve as an intern in their agency.
I felt bad but feeling bad is not enough to change what has been said. There is no point in crying over already spitted milk.
The summary is that I lost the Job internship opportunity because of my social media profile. If I had a right profile, I would have been offered opportunity to intern in the digital marketing agency.
Fast forward from those days, I have gotten jobs via referrals on social media. As a matter of fact, I got my firsr speaking engagement on social media. That is the power of social media.
However, you don’t have to make the same mistake I made. Sometimes, it is better to learn from others experience than your experience.
You’re a brand. And you must be perceived high by your employees. This means that you have position to yourself well enough to be seen.
So what are the simple hacks you need to implement on your social media profile:
1. Profile Picture: Your profile picture is important. It matters a lot. One of what your employers look at is your profile picture. They want to know who exactly is this person that is interested in working with us. They need to know your identity.
As a result of this, you need to make best use of that opportunity to sell yourself to them. Therefore, let your profile picture be your picture and not a friend or your family picture. I know you love them. But, there are numerous ways to express your love to them than making use of their picture as your profile picture.
You might love pets but don’t make them your profile picture. Humans are different from animals. Your profile picture should be your personal picture. No alternatives, just you and you alone. Your profile picture need to standout.
Your profile picture should be a professional digital picture. I will recommend that you visit a studio to take the shot or maybe use a high resolution digital camera.. Also, you don’t have to take a full picture, your employer is not interested in that.
A headshot makes a better profile picture than any other type of pictures. Pictures with a good background picture is important. So make sure your profile picture is a headshot with good background and professionally shot in a digital studio. To take a headshot in a studio doesn’t cost much. You dont have to panic.
Make the investment in your profile picture and you will be grateful you did. Also, it is advisable that you use the same profile picture across all your social media profile. Uniform profile picture across all your social media platform will make you more authentic in the sight of your employer.
2. Your name: Don’t confuse your employer. There is a purpose why you have a name. Your name gives you identity. Therefore, make use of your real name across all your social media profile. Avoid grammatical and typographical error.
Don’t use short form either. Believe me, shortform piss employers off. It really do. Don’t write “MYKEL HAKINTAYOR” when your name is “MICHAEL AKINTAYO”. Let your name be uniform with what is in your CV or credentials.
Most social media platform gives opportunity for you to change your name. Go to settings and do the needful by changing your name to your real name avoiding grammatical error, shortforms and typographical error.
Also, don’t use your nickname and if you will, let it be in addition to your real name. Is that taken? I believe it is. Let’s move to the next one.
3. BIO: Your bio is an opportunity to sell yourself. It is not just there to be empty or be used wrongly. Tell us about yourself and about what you do. That is what interest employers. A well crafted Bio can make employers prioritise you among numerous prospective employees.
There are different ways to write a winning Bio but I discovered a formula that will help just anybody to craft a wining Bio. Here is it: I am…………… ( Your profession), I help………………(Your audience) to…………………(results you create). Here is what I am talking about: I am a Social media strategist and manager. I help individuals and small business manage their social media account for Influence and profitability. Isn’t that cool to hear? Of course, it is.
So craft your own using thus formula. That is not the stereotype way to write your bio but I believe it will be helpful. Whichever way you choose, just make sure it vividly show what you do.
4. Tagging: People can easily tag you to offensive and irrelevant post when you allow them to tag you .
You see, numerous tagging on your profile makes your profile look like a dumping ground. And of course, you won’t want that to happen. Or will you? I believe your answer is capital NO.
Don’t allow others to tag you on their irrelevant post. Therefore, be more intentional about how people tag you.
You can set that in the settings section of social media profile. Need I say more? You’re the driver of your profile so drive yourself in the right direction.
5. Content: What you post online mattes irrespective of the formats(Audio, videos, texts,pictures, memes )etc . Your contents speaks volume of you. It shows what you are made of. It shows your values, how knowledgeable you are, passion etc
You have to be careful with the contents. I will advice that you post often what is relevant, informative, educative and related to your field. Posting regularly what is related to your field makes people(Including your employer) sees you as an authority in that field.
Well, there you have it. 5 simple hacks that can elevate your game. The weapon is now in your arsenal. I will advice you to make best and wise use of it.
Remember, it is not the acquisition of knowledge that matters but the application of knowledge. It is time to take action.
Any question? Feel free to ask in the comment section below.